Search in dialect. Catalog in MSA. Revenue leaks.

Egyptian e-commerce is a volume business under margin pressure: huge order counts, price-sensitive customers, COD still significant, and customer service as the biggest controllable cost after logistics. The entire post-purchase relationship — where's my order, I want to return this, is this available — happens in Egyptian Arabic on WhatsApp and Messenger, at volumes that break manual teams during every sale season.

The operational reality: support agents copy-pasting the same answers hundreds of times daily; product catalogs written in English or inconsistent Arabic while customers search in dialect ("جزمة" won't find "حذاء رياضي") — a silent, measurable revenue leak; and review and complaint data full of sarcasm and dialect that sentiment tools misread completely.

What we build here: Support desks that resolve order tracking, returns, and FAQs in Egyptian Arabic and escalate the rest; catalog intelligence that makes dialect search actually find products; audits that measure exactly how much revenue the Arabic gap is costing before you spend to fix it.